MCDONALDIZATION IN SPORTS MEDIA: A REVIEW ON THE SOCRATES MAGAZINE”
In this study, McDonaldization that occured in sports media is studied through the analysis of
Socrates magazine. The McDonaldization suggests that four key elements can be applied to achieve
more positive results: efficiency, computability, predictability and control. However, besides these
four elemets there are also irrational elements which are critical. Sports media has also become a part
of the rationalization process because it is a popular media type of popular culture. In this study, it is
claimed that Socrates magazine and Socrates magazine youtube channel, which are parts of sports
media, are compatible with McDonaldization princibles and explained with examples. Content
analysis was conducted during the study period and a meeting was held with Socrates journalist Erman
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https://s3.amazonaws.com/academia.edu.documents/39517937/5000006399-5000009057-1-PB.pdf , Erişim Tarihi: 13.12.2018
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SOCRATES DERGİ YOUTUBE KANALI: https://www.youtube.com/channel/UCvgwLFmnppZoPVBQJwPaNsA
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