MCDONALDIZATION IN SPORTS MEDIA: A REVIEW ON THE SOCRATES MAGAZINE”

  • Cumhur ASLAN Çanakkale Onsekiz Mart University/TURKEY
  • Ebru Melis TUMBUL Çanakkale Onsekiz Mart University/Turkey
Keywords: Sports Media, McDonaldization, Rationalisation

Abstract

In this study, McDonaldization that occured in sports media is studied through the analysis of
Socrates magazine. The McDonaldization suggests that four key elements can be applied to achieve
more positive results: efficiency, computability, predictability and control. However, besides these
four elemets there are also irrational elements which are critical. Sports media has also become a part
of the rationalization process because it is a popular media type of popular culture. In this study, it is
claimed that Socrates magazine and Socrates magazine youtube channel, which are parts of sports
media, are compatible with McDonaldization princibles and explained with examples. Content
analysis was conducted during the study period and a meeting was held with Socrates journalist Erman
Yaşar.

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Author Biography

Cumhur ASLAN, Çanakkale Onsekiz Mart University/TURKEY

Doç.Dr.,General Sociology and Methodology

References

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TALİMCİLER, A. (2008), “Futbol Değil İş: Endüstriyel Futbol” İletişim Kuram ve Araştırma Dergisi, Sayı 26, Sayfa 89-114, http://www.irfanerdogan.com/dergiweb2008/26/3ahmet.pdf , Erişim Tarihi: 11.12.2018
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SOCRATES DERGİ YOUTUBE KANALI: https://www.youtube.com/channel/UCvgwLFmnppZoPVBQJwPaNsA
Published
2019-10-31
How to Cite
ASLAN, C., & TUMBUL, E. (2019). MCDONALDIZATION IN SPORTS MEDIA: A REVIEW ON THE SOCRATES MAGAZINE”. JOURNAL OF AWARENESS, 4(4), 467-474. https://doi.org/10.26809/joa.4.036
Section
Articles